Singer of the hit Must Be Horrible to Sleep Without Me left peach-colored threads for the release
Anacapri launches its Summer 21 campaign starring and directed by the singer, actress, and creative director, Manu Gavassi, who was also the BBB20 third place.
It is the first time that a brand campaign has received direction and script from the character itself. For the photos in the collection, Manu redesigns his look and appears with peach-colored hair.
Always seeking to bring narratives and characters that reinforce for the consumer her power of personal choice, Anacapri built together with Manu Gavassi a campaign script bringing the message of a safe woman, who within her choices can be whoever she wants in every moment.
The collection that includes sneakers, slides, mules, and flat shoes in colorful tones for the summer, is now available on the Anacapri website.
Collection Technical Sheet
Creative direction: Manu Gavassi and Fernando Araujo
Assistance photo: Franklin Almeida and Renato
TosoStylist: Carol Roquette
Beauty: Krisna Carvalho
Beauty assistant: Arthur Lordelo
Scenario: Ana Elisa Arietti
Assistant: Bella Yumi
Cons: Paul Oliveira and Cris Andrade
Cenotecnico: Ivan and Danilo Moreira Marques
Manicure: Roberta Muniz
Image treatment: Alt Retouch
Executive production: Luana Godoy
Video:Direction: Mario Cezar
AC: Daniel de Santi
Driver: Jailson Lessa
Taking on peach strands on Instagram
In August, the singer of the hit must be horrible to sleep without me dyed her hair blonde, even assuming a temporary personality at the time, Malu Gabatti.
However, this phase is over, and last Wednesday (4), she appeared on Instagram with her hair painted in peach color, already revealing her new look for Anacapri.
“It is with great pride, and peaches, that I come to tell you that for the first time in the history of Anacapri the face of the campaign is also the creative director. Yes! And since the creation is mine and my brain is crazy (and playful) I decided to pay tribute to my favorite fruit from this season ”, she said.
“So with you: My summer stories, in shades of peach … Ready ?! Because my hair is already fine ”, completed Gavassi.