Celebrity MANU GAVASSI WENT RED FOR ANACAPAI'S SUMMER 21 COLLECTION

MANU GAVASSI WENT RED FOR ANACAPAI’S SUMMER 21 COLLECTION

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Singer of the hit Must Be Horrible to Sleep Without Me left peach-colored threads for the release

Anacapri launches its Summer 21 campaign starring and directed by the singer, actress, and creative director, Manu Gavassi, who was also the BBB20 third place.

It is the first time that a brand campaign has received direction and script from the character itself. For the photos in the collection, Manu redesigns his look and appears with peach-colored hair.

Always seeking to bring narratives and characters that reinforce for the consumer her power of personal choice, Anacapri built together with Manu Gavassi a campaign script bringing the message of a safe woman, who within her choices can be whoever she wants in every moment.

The collection that includes sneakers, slides, mules, and flat shoes in colorful tones for the summer, is now available on the Anacapri website.

Collection Technical Sheet

Creative direction: Manu Gavassi and Fernando Araujo

Photo: Marvin

Assistance photo: Franklin Almeida and Renato

TosoStylist: Carol Roquette

Beauty: Krisna Carvalho

Beauty assistant: Arthur Lordelo

Scenario: Ana Elisa Arietti

Assistant: Bella Yumi

Cons: Paul Oliveira and Cris Andrade

Cenotecnico:  Ivan and Danilo Moreira Marques

Manicure: Roberta Muniz

Image treatment: Alt Retouch

Executive production: Luana Godoy

Video:Direction: Mario Cezar

Screenplay: Amorinpublic

AC: Daniel de Santi

Gaffer: Grafitti

Driver: Jailson Lessa

Taking on peach strands on Instagram

In August, the singer of the hit must be horrible to sleep without me dyed her hair blonde, even assuming a temporary personality at the time, Malu Gabatti.

TOM VEIGA, LOURO JOSE’S INTERPRETER, IS BURIED IN SAO PAULO

However, this phase is over, and last Wednesday (4), she appeared on Instagram with her hair painted in peach color, already revealing her new look for Anacapri.

“It is with great pride, and peaches, that I come to tell you that for the first time in the history of Anacapri the face of the campaign is also the creative director. Yes! And since the creation is mine and my brain is crazy (and playful) I decided to pay tribute to my favorite fruit from this season ”, she said.

“So with you: My summer stories, in shades of peach … Ready ?! Because my hair is already fine ”, completed Gavassi.

Bismarck Lepehttps://brownhillmusic.com
Bismarck Lepe is CEO and founder of Wizeline, a product intelligence company that helps businesses drive the development of products. Prior to Wizeline, Lepe was a co-founder and founding CEO of Ooyala, a video technology platform company. At Ooyala, he raised $20 million in funding and led the strategy that drove its early growth and success. Previously, he was an early employee at Google, responsible for Ads Quality products and Video Advertising, which contributed over $1 billion in revenue.

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